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We're entering advertising's new era
  + stars: | 2024-05-02 | by ( Dan Defrancesco | ) www.businessinsider.com   time to read: +7 min
NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . In today's big story, we're looking at the biggest topic at this year's TV upfronts , and how it's a sign of advertising's new era. What's on deck:Markets: Morgan Stanley's new wealth boss outlines the bank's playbook for hitting $10 trillion in client assets. Andy Kiersz/Business InsiderYou might be wondering what retail data has to do with television advertising.
Persons: , Morgan, Don Draper's, Burton, Jenny Chang, Rodriguez, Business Insider's Lara O'Reilly, Lucia Moses, Andy Kiersz, Andy Jassy, hasn't, Finn, Morgan Stanley, Michael M, Tyler Le, Jed Finn, Andy Saperstein, there's, Joseph Stiglitz, Jerome Powell, Justin Sullivan, Wells Fargo, Kevin Scott, Satya Nadella, Bill Gates, Pablo Declan, Shari Redstone's, tanked, BI's Peter Kafka, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Business, Service, Tech, Wall, Getty, Google, Amazon, Disney, Kroger, Walmart, Big Tech, US Department of Labor, Apple, Department, Paramount, Trump Media Locations: China, OpenAI, New York, London
AdvertisementThe units are combining their outsourced investment services for ultra-high-net-worth wealth clients and institutional customers. The wealth management arm is there to help them pay less taxes on their windfall and manage their fortune. That said, Morgan Stanley has drawn the line in the past at some offerings like health savings accounts. AdvertisementFor Finn, those offerings are a means to an end: converting as many of these clients as possible to become fee-paying wealth management clients. The revenue and margins of the workplace channel and E-Trade, which Morgan Stanley acquired for $13 billion in 2020, are "irrelevant," he said.
Persons: , Morgan, Jed Finn doesn't, Finn, Andy Saperstein, James Gorman's, Saperstein, Jacques Chappuis, Ben Huneke, Andy Saperstein's, Larry Lettera, Wagner, multibillion, Morgan Stanley, Finn isn't, We're, Jeff McMillan Organizations: Service, McKinsey, bank's, Business, Wall Street, Solium, OpenAI, AIMS
Now he can answer those questions mid-call by asking the bank's AI chatbot, which typically takes 15 to 20 seconds. Morgan Stanley plans to expand AI projects firmwide, promoting Jeff McMillan, the head of wealth-management tech, in March to lead the effort. It can reference only the bank's internal content, can't use metaphors or analogies, and answers questions related only to wealth management. When asked if Donald Trump would make a good president, AIMS declined to answer, McMillan demonstrated to Business Insider. Related storiesBefore AIMS, Morgan Stanley had a product called FAST that could answer about 5,000 questions.
Persons: Patrick Biggs, Morgan Stanley, couldn't, Jeff McMillan, Donald Trump, McMillan, doesn't Biggs, Biggs, Morgan Stanley's, Morgan, OpenAI, We're, Dr, Seuss, ChatGPT, Morgan Stanley McMillan, hasn't, Jed Finn, Patrick Biggs Stavros Panopoulos, Morgan Stanley Morgan Stanley's, Biggs isn't Organizations: Business, OpenAI, AIMS, IBM, Morgan Locations: Cayman Islands
Now, he can answer those questions mid-call by asking the bank's AI chatbot, which typically takes 15 to 20 seconds. Morgan Stanley plans to expand AI projects firmwide, promoting wealth management tech head, Jeff McMillan, in March to lead the effort. It can only reference the bank's internal content, can't use metaphors or analogies, and only answers questions related to wealth management. When asked if Donald Trump would make a good president, AIMS declined to answer, McMillan demonstrated to Business Insider. AdvertisementBefore AIMS, Morgan Stanley had a product called FAST that could answer about 5,000 questions.
Persons: , Patrick Biggs, Morgan Stanley, couldn't, Jeff McMillan, Donald Trump, McMillan, doesn't Biggs, Biggs, Morgan Stanley's, Morgan, We're, Morgan Stanley's chatbot, Dr, Seuss, Morgan Stanley McMillan, hasn't, Jed Finn, Patrick Biggs Stavros Panopoulos, Morgan Stanley Morgan Stanley's, Biggs isn't Organizations: Service, Business, OpenAI, AIMS, IBM, Morgan Locations: Cayman Islands
Read previewMorgan Stanley's wealth business is the envy of Wall Street, with $5.1 trillion in assets. The wealth management division has buoyed Morgan Stanley's stock during the market slowdown, but its growth has slowed. Finn added that wealth management clients would soon have access to more customized and tax-efficient portfolios through Parametric, a direct indexing provider it acquired via Eaton Vance in 2021. AdvertisementThis is part of Finn's broader strategy to get customers across the bank to use as many Morgan Stanley products as possible. "The challenge with our model, historically, is we had a great wealth management firm if you wanted to work with a financial adviser," he said.
Persons: , Morgan, Jed Finn, Finn, Andy Saperstein, James Gorman, Ted Pick, Morgan Stanley's, Vince, Chad Turner, OpenAI, it's, It's, Eaton Vance, Morgan Stanley Organizations: Service, Bank of America, Business, McKinsey, AIMS
A screen displays the trading information for Morgan Stanley on the floor of the New York Stock Exchange (NYSE) in New York City, U.S., January 19, 2022. REUTERS/Brendan McDermid//File Photo Acquire Licensing RightsNov 20 (Reuters) - Morgan Stanley (MS.N) has named Jed Finn as the head of its wealth management unit, according to an internal memo seen by Reuters on Monday. Finn, currently the chief operating officer of the division, joined the investment bank in 2011 and has held several leadership roles in the business, the memo said. The appointment, effective Jan. 1, comes weeks after the bank named Ted Pick as its new chief executive officer. The bank also appointed insiders Jacques Chappuis and Ben Huneke as co-heads of investment management, the memo said.
Persons: Morgan Stanley, Brendan McDermid, Jed Finn, Finn, Ted Pick, Andy Saperstein, Dan Simkowitz, Jacques Chappuis, Ben Huneke, Niket, Tatiana Bautzer, Shounak Dasgupta, Sonia Cheema Organizations: New York Stock Exchange, REUTERS, Reuters, Financial Times, Thomson Locations: New York City, U.S, Bengaluru, New York
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